Experimental Research


What is experimental research? Experimental research is a scientifically-driven approach that involves quantitative analysis and revolves around two sets of variables. The first set, called independent variables, is deliberately manipulated by the researcher to examine their impact on the second set of variables, known as dependent variables. By employing the experimental method, it becomes possible to assess the influence and manner in which independent variables affect dependent variables. This knowledge can contribute to various decision-making processes in diverse domains, including: Analyzing the effect of price changes on consumer purchasing patterns and intentions. Evaluating whether altering the color of a product's [...]