Grounded Theory


Grounded Theory: Unearthing Meaningful Insights through Rigorous Qualitative Research Introduction Grounded Theory, a powerful qualitative research methodology, offers researchers a systematic approach to exploring and understanding complex phenomena. Developed by Glaser and Strauss in the 1960s, Grounded Theory has gained popularity across various disciplines due to its ability to generate rich, theory-driven insights. This article delves into the essence of Grounded Theory, highlighting its fundamental principles, key procedures, and its significance in qualitative research. By adhering to rigorous methods and maintaining quality assurances, Grounded Theory allows researchers to construct theories grounded in the data, leading to valuable contributions to knowledge. [...]