research

Choosing a research method is a crucial decision in the research process. It is important to consider several factors when making this decision. Key considerationFirstly, the research objective is a key consideration. If the research project aims to measure or test something, quantitative data collection methods are appropriate. On the other hand, if the aims and objectives are exploratory, qualitative data collection methods are more suitable.Significance of statisticsSecondly, the significance of statistics is another factor to consider. If concise, data-driven research results and statistical answers are required, quantitative methods are more appropriate. However, if the research questions require an [...]

What does qualitative research entail? What key factors should be considered when conducting qualitative research and writing about it? Qualitative research is a type of research that uses observational methods to gather data about people's behavior, emotions, social interactions, and decision-making processes. It involves techniques like interviews, focus groups, participant observation, and field notes to study complex phenomena that are challenging to measure with numbers. Unlike quantitative research, which relies on surveys and experiments, qualitative research is more flexible and allows researchers to adapt their methods as they observe people in their natural environment. When writing qualitative [...]