Once your research is published, your hard work as a researcher does not end. Increasing the visibility of your study is a responsibility of yours. This can be difficult and involves a lot of work.
Although learning how to advertise your study can be awkward at times, the effort is worthwhile. A greater number of people finding your study may read it and contribute to it as more people become aware of it. It may also open up prospects for future collaboration.
To begin enhancing your research’s visibility, read the rest of this blog post.
Developing a brand
You represent your own brand as a researcher. It takes a lot of planning and preparation to properly create your brand. There are two crucial things to constantly keep in mind when you start thinking about how you are going to accomplish this:
We have included a list of some crucial factors to take into account because it might be challenging to know where to begin when developing your brand. Take your time to consider these ideas in order to better grasp your main goals and potential brand-building strategies. As a reminder of your brand objectives, it could be helpful to take notes.
- Consider your default dressing style. It is crucial to leverage your individual personality and strengths. For instance, if you are a cool, reserved person by nature, your brand should not be overly friendly and wacky.
- List the reasons you have for wanting to develop your brand. Is it the intention to enhance your standing as a researcher? or to get invited to make keynote speeches? Or perhaps you want consultancy opportunities to come to you.
- Consider your intended professional path. What kind of work do you currently do, and what do you hope to do in the future? Ask yourself whether there is anything you wish to do in the future but don’t now do.
Who are you?
People want to know about you as a researcher. The people who find your research frequently want to find the researcher as well. To achieve this, they can use Google or another search engine to look for your name. So you want your identity to be reflected in the search results. You are the one who must write your own story since no one knows you better than you do.
You should submit your biography wherever you can. Your biography (or “bio”) may be found in a variety of locations, including on social media, on any personal websites, at conferences, and when endorsing articles. You should include your biography everywhere you can in print and online. You should write the following to assist in publishing your bios:
- A short bio, no more than a few words long
- 1-2 paragraphs should be included in a larger bio
Make sure you have a clear idea of how you want to market yourself while writing your bios. Make sure your biography accurately and completely describes you because it is sometimes one of the first things people see or read about you. Make sure they are consistent as well; this will assist people to recognize you and your business.
You should also keep in mind that some people might reach you through subject searches. Your biography should contain keywords and hashtags for social media platforms.
Bring a face to the name
People want to connect your name with a face. To create a distinctive brand, you must have a professional headshot. You might need to enlist the aid of a friend, a member of your family, or other researchers to get a nice head picture. Ensure they have a smartphone or digital camera.
Be mindful of the lighting and surroundings when having your head pictures taken. If possible, think about taking shots outside or in front of a big window since you want nice natural lighting. A simple background helps keep the attention on you, but why not try picking a location that is pertinent to your profession as a researcher. Perhaps the campus of your school or a unique structure.
Increasing your internet visibility
It’s time to start promoting your brand now that you have your bios, brand plan, and headshot ready. Remember that there are numerous strategies to increase your internet presence, so resist the temptation to try them all.
Make a profile on LinkedIn. Given how simple it is to create a LinkedIn account, this would be a good initial move. Your LinkedIn profile is a useful tool for showcasing your education, research experience, and recent accomplishments. It may also be a helpful method for locating possibilities that fit your needs.
The best part is that you may interact with others in your field. Being active and communication on LinkedIn is crucial. Participate in conversations that interest you and express your own sincere opinions.
Share on additional social media websites. You have a lot of options, including Twitter, Facebook, TikTok, and Instagram, to mention a few of the more well-known ones. While being present on one or two is crucial, you do not have to be on all of them. Especially if you’ve never had accounts before, social media can be a lot to take in.
Think about creating your own website. Making your own website might assist in defining a more distinct online presence. Showcasing your publications, media appearances, and other work that you have done as a researcher can take a lot of work, but it can be highly beneficial.
Participate actively in communities for research networking. You might sign up for ResearchGate, a well-liked academic social network. The ability to create a thorough profile is just one of the aspects that aid academics in building a reputation. You can connect with colleagues, share your articles, collaborate, participate in Q&As, and look for jobs. The platform also assigns scores to its members, related to a range of factors, (such as, number of publications), to help them measure their impact.
Activate the media
Nearly 2 million journal articles are released every two years. Consider pitching to the media if you believe that a larger, non-specialized audience would find your findings interesting. Stories from researchers pique the interest of numerous media sources.
The transition from academic writing to journalistic writing can be challenging, but the outcomes might be worthwhile. There are numerous examples of blog articles that have gained popularity and led to academic chances.
The media can be used in a variety of ways. To learn more about the advantages of engaging with the media to promote your study, how to take advantage of media opportunities, and what journalists might be looking for, take a look at our guide.
To increase the visibility of your research, you must develop your own strategy for establishing your name and reputation. No approach is correct or incorrect. Just make sure you conduct your own study to choose your strategy and keep in mind that making the extra work can be worthwhile. Who knows what opportunities may arise if you take charge of your own brand?